The EDILY Story

EDILY is for those who did the work — and those still doing it.

The ones who didn't always love what they saw in the mirror — but kept going anyway. Who learned, sometimes the hard way, that you cannot truly show up for anyone else until you show up for yourself. That love without self-love runs dry. That boundaries aren't walls — they're how you protect what matters most.

This isn't a brand for people who have it all figured out. It's a reminder for the ones still figuring it out — every single day.

EDILY.
Every Day I Love You.
Not just words. A practice. A promise. A reminder you wear.

I started EDILY with a feeling I couldn't shake.

Every day I choose to love myself, I become more capable of loving the people around me. Especially my nieces. I do not want to just tell them to know their worth. I want to show them what it looks like to build it, protect it, and wear it proudly.

Every hat I shape and create, every piece I engrave, every product I put the EDILY mark on — carries that intention. This isn't just a brand. It's a reminder I made for myself, and I decided to share with the world. <3

— Ashley Tackett Wallace, Founder
Bachelor's Degree in Interior Design, Texas State University

A person wearing a wide-brimmed beige hat with a light blue band, and a white shirt with gold polka dots.

Self-love is not selfish — it's the source of everything.

You cannot truly love the people in your life until you practice that love within yourself first. You can't pour from an empty cup. You can't give what you haven't learned to receive.

Growth is ongoing. The people watching you — especially the ones who matter most — learn from what you do, not what you say.

Be fearlessly authentic — in how you love yourself, and in how you show up for everyone else.

EDILY | Every Day I Love You - atw

Ready to wear the reminder?

Let's Create!
A woman at a hat bar shop, wearing a brown cowboy hat and a dark green top, displays a light brown hat with a white ribbon. The shop has various hats, jewelry, and accessories, with a "welcome" sign on the front of the rustic wooden counter. There are trees and people in the background under a white canopy.
Custom cowboy hat EDILY Designs Texas

Every creation tells a story. These are a few of mine. - ATW

A smiling woman with long blonde hair, wearing a camouflage orange cap with floral and butterfly patches, sits at a table with jewelry tools, a blue ruffled blouse, and a circular wooden sign for Edily Designs.
A woman wearing a colorful cap with a rainbow and the words "Be Kind" is working on jewelry at a desk. She is using tools to attach a chain to a a large wooden circular sign with the words "EDISTO ISLAND" engraved on it.
A woman taking a selfie outdoors, wearing a black cowboy hat, with long blonde and reddish hair, standing against a wooden fence.
Two women taking a selfie indoors. The woman on the left is wearing a red cap with the text 'Poppin' Good Time' and a blue top. The woman on the right is wearing a white top and a beige crochet cardigan with jewelry.
Black background with white cursive text that says "The future belongs to those who believe in the beauty of their dreams" by ATW.
Custom Hats
A woman with long blonde hair wearing a brown cowboy hat with a rope band, smiling outdoors in a park with trees, rocks, and parked cars in the background.
A woman with long blonde hair wearing a brown cowboy hat with a rope band, smiling outdoors in a park with trees, rocks, and parked cars in the background.
A woman and a man dressed in Western-style outfits, both wearing large cowboy hats, with the woman in a white hat and the man in a black hat. They are smiling and waving at the camera, with the woman's hand near her face and the man's hand raised in a greeting. The woman has long blonde hair and the man is wearing sunglasses with blue reflections.